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Digital Marketing Instagram Internet Social Media Marketing

The 8 Best Instagram Analytics Tools to Track Metrics

Best Instagram Analytics
Written by Anusha Saive
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You might be doing everything possible to keep your Instagram marketing ahead but do you think your manual efforts are enough? These efforts are well appreciated but will certainly not help sort the purpose and evaluate your content.

Therefore, you need to look out for Instagram analytics tools that can perform jobs like setting goals, analysis, refinement, and implementation that can be tricky when done in human form. These tools track a variety of metrics by evaluating your posts and paying close attention to insignia to upgrade your Instagram marketing.

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So, if you wish to explore these easy-to-use tracking tools, check out these options below!

1. Instagram Insights

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Those using Instagram Business or Creators accounts will have access to some in-built Instagram tools. This one of the kind tool gives insights about your page engagements, followers, performance, reach, and ads. This easy-peasy native tool is for basic analysis and is free to use.

Instagram Insights

Instagram Insights

2. Hootsuite Analytics

If you want a robust and long-term tracking tool for your Instagram content, go for Hootsuite! This detailed analytics tool gives adequate insights and lets you track Instagram analytics by showcasing data from the past, comparing metrics over time to get a historic perspective, and generating downloadable reports.

With this tool, you can also see specific posts with the preferred metrics, monitor your page’s response, and rank comments from positive to negative.

Hootsuite Analytics

Hootsuite Analytics

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3. Hootsuite Impact

Using Hootsuite Impact you can compare the metrics of various social media accounts in a single go or simultaneously! This Instagram analysis tool offers a well-detailed ROI for both Instagram paid and organic activities including IGTV. it provides customized recommendations to the user by refining the strategy while analyzing your specific goals.

Hootsuite Impact

Hootsuite Impact

4. Creator Studio

Creator Studio is a desktop Instagram analysis tool that offers almost similar metrics as offered by Instagram Insights. This simple and clean tool features a Calendar view to let you have a glance at the exact time when you posted on Instagram. Those who have a membership of Brand Collabs Manager can track their brand collaborations with it.

This tool manages and filters uploads from different pages in your content library. It offers your content insights while allowing you to post multiple videos simultaneously.

Creator Studio

Creator Studio

5. Iconosquare

Iconosquare is suitable to retrieve information on your Instagram insights. This tool makes data-driven decisions not only for Instagram but also for Twitter and Facebook. It features seamless scheduling, time-driven reporting, and detailed analysis of various brands and agencies.

Iconosquare helps boost your social media performance by making progressing decisions based on in-depth analysis. It provides a customized dashboard that represents the essential metrics while scheduling reports to keep you on top.

Iconosquare

Iconosquare

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6. Keyhole

Monitor your Instagram campaigns and user impact using Keyhole! It tracks campaigns with hashtags by measuring your ROI while producing customized reports. It analyzes all those metrics that matter to your client the most such as reach, engagements, impressions, etc. to calculate the impact.

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Keyhole lets you monitor, capture, and analyze your data while working with influencers, it offers influencer’s follower insights with engagement rate and lots more. With its real-time campaign, course-connect any campaign with influencers to enhance your performance and suggest better strategies.

Keyhole

Keyhole

7. Phlanx

Phlanx is a simple and straightforward Instagram engagement calculator that can help you in monitoring your or even someone else’s account. This tool allows you to use its pre-screen potential influencers including the brand ambassadors by just typing in the Instagram handle for which you need to see the total followers, likes, comments, and engagement rate.

Phlanx

Phlanx

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8. Facebook Ads Manager

Facebook Ads Manager is another choice for those executing paid campaigns on social media platforms like Facebook and Instagram. The tool informs about the cost and performance of all your ads on Facebook and Instagram. It provides the data relevant to Instagram promotions with Instagram Insights. However, if you want to do a complete cost analysis, you need to include Ads Manager also.

Facebook Ads Manager

Facebook Ads Manager

Conclusion

If you have long been using Instagram for commercial purposes, you would know how critical it is to track and analyze the performance of your page. You can use any of these Instagram Analytics Tools to do so and get the most out of the outcomes.

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About the author

Anusha Saive

Anusha worked for many years in the IT industry as a Project Manager, and also a senior writer and editor at FossMint. She is a huge fan of Linux and is passionate about writing Linux and technology related stuff.
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